NeoCon 2007

Posted by liz on Jun 11th, 2007

Today, I attended NeoCon World’s Trade Fair, in Chicago. This annual event showcases the latest and greatest products and materials in the commercial design industry.

I attended a seminar by Architect, Eric Corey Freed, LEED AP, principal, organicARCHITECT, of San Francisco, CA. “The Inevitable Architect: A Phase-By-Phase Guide To Green Building,” session covered environmentalism, how it applies to buildings and how life cycle affects the design of buildings.

I found his session to be informative and interesting taking home the following notes:
- Offer green design as a basic service of your firm
- Only show clients green materials, getting them excited from the start
- Define green standards for all projects (Ex: green applications – Low VOC Paints, etc.)

Getting Client By-In:
- Stress the life-cycle costs rather than upfront costs
- Stress the environmental benefits
- Stress the health benefits
- Stress the performance benefits
- Stress the return on investment benefits (energy savings, decreased maintenance costs, increased productivity)

One Response

  1. Eric Corey Freed Says:

    Thanks for the kind words, Liz! Let me know if there is anything I can do to be of help to you. Come out to San Francisco for West Coast Green in September.

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